When products from New Zealand are associated with Māori symbols, they tend to gain a higher value overseas from seeming more “authentic” and “in touch with nature”. In fact, Māori culture is considered to be more “in” overseas than in New Zealand. This prompted Aroha Mead to point out the irony of this, stating that “[i]t’s cool to be Māori overseas, but for us here, it’s a daily struggle.”
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He does realize what he lost. And that’s why he can’t speak to you now.